Why 95% of Network Marketers Fail and Why this is Good News for You

Network marketers. Direct selling. MLM. What comes to mind when you hear these phrases? Aggressive, pushy salespeople? A family member or friend you want to avoid because he can’t stop talking about his new business and all the wonderful products his family loves?

The network marketing industry has given thousands of individuals a chance to experience what it is like to work for themselves without the high costs traditionally associated with regular brick-and-mortar businesses.

At the same time, it is not without its detractors. Top of the list is an oft-quoted statistic that 95% of network marketers fail and only 5% succeed. Type in “95% failure rate network marketers” in Google and you’ll see what I mean. This statistic is often attributed to the US Small Business Administration. However, when I last checked the SBA website’s FAQs, what it said was: “Two-thirds of new employer establishments survive at least two years, and 44 percent survive at least four years, according to a recent study. These results were similar for different industries.” More details please visit:-https://www.slotufa88.com https://www.takarakuji-chance.com https://fopnews.com https://dailypostnews.co.uk/

So is this 95% figure a myth to convince you that the odds are stacked against the network marketing newbie from the start?

And if there is some basis for the claim that an overwhelming majority fail at network marketing, what are the possible causes?
More importantly, what does this mean for you if you are considering an opportunity with a network marketing company?

Judging from the testimonials of those who have been disillusioned by the industry, there are several possible reasons why an individual may fail:

  1. He’s with the wrong company. He’s not wild about the products. When people ask him what’s great about the products, he can’t quite explain it. The compensation plan is not working for him. The monthly quota is not sustainable in his present financial situation and is draining his resources. He finds himself saddled with products he cannot finish consuming or cannot sell. He is not getting the upline support he needs.
  2. The company’s Heavy Hitters practise the old-school philosophy of Recruit-Recruit-Recruit, i.e. marketing by numbers. And he just happens to hate selling and prospecting and cold calling. His network is limited. Soon he runs out of leads. No leads means no customers, and no customers means no downlines.
  3. It’s all about the money, and only about the money. He thinks network marketing is his quick ticket to a life of leisure in a beach house in the Caribbean, with minimal effort on his part.
  4. He doesn’t treat his network marketing business as a real business. It’s like a part-time hobby which he fits in around his day job. But he expects real results, and preferably a pay check next month.
  5. He has no long-term vision of what he wants to achieve with his business. No mission statement. No 5- or 10-year plan. No SMART goals.
  6. He lacks persistence (gives up before he sees results).
  7. He is not willing to put in consistent effort over a period of time.

Is there a better way to do business so that you can make it to the top and actually have fun while getting there?

Yes, but only if you change your attitude and get serious about your network marketing business.

First, ask yourself if this is the right vehicle for you. Not everyone enjoys talking to people they don’t know. Some of us are natural salespersons; some are not. You need to know yourself and what your strengths and preferences are. You can’t change your personality to fit your business because that’s the core of who you are; you just have to find a way to work with it.

Now, if you are sure network marketing is for you, or you are at least open to learning how to do it well, the next step is to decide which company to align yourself with. With so many network marketing companies out there, how do you know which one is the right fit for you? This calls for due diligence and plenty of legwork.

Ask yourself these questions before signing up:

  1. Are you in broad agreement with the company’s philosophy and vision? Or is this something you couldn’t care about either way?
  2. Are the products what you would use for yourself and your family? Are they of high quality and consumable? How expensive are they compared to store-bought equivalents? Are they safe for you and for the environment? What are the ingredients and how concentrated and readily absorbed are they? Do they contain harmful chemicals? How do they rate against their competitors?
  3. Is the company well run? What is its track record in the industry like? Is it a new player or well established? How is its financial health? Have there been lawsuits against the company? Why? What were the outcomes?
  4. Testimonials from users of its products. Are they satisfied? Would they buy the products again? What are they telling others about the company and the products? Are there more complaints or compliments? What about testimonials from experienced as well as novice distributors. How long have they been in the business? Are they making money? Are they getting the support they need to succeed or are they complaining about a lack of training and resources?

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